Communicating a historical firm’s generational change and transformation.

ABAA Arquitectura is a benchmark in national and international architecture that is conveying its transformation from a firm based and led by both founding partners to a solid, growing team of professionals that can address new challenges. This future perspective and detailed work on the brand’s visual and verbal identity have converged in the four main concepts of its new identity: openness, proximity, professionalism and balance.

A functional, adaptable and timeless approach to architecture.

ABAA Arquitectura’s new identity underlines the concepts on which its architecture is based, the value proposal and essence of such an emblematic architectural firm. The work involved its overall identity and communication direction: visual system, verbal identity, team and space photography direction, corporate applications, website and social media.